ЕКОНОМІЧНА ЕФЕКТИВНІСТЬ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2018, Vol 1, Issue 3
Abstract
Skupskyi R.M., Yefremova N.O. Economic effectiveness of marketing activity of the enterprise. The importance of effective marketing activities of enterprises has been substantiated. The essence of the basic concepts, such as marketing, commerce, entrepreneurship is investigated. The analysis of the activities of the agricultural enterprise limited liability "Lobodino" in Gadyatsky district of the Poltava region, namely: the composition and structure of commodity products, the area of agricultural crops, indicators of crop yields and gross product was analyzed. Indicated indicators of industrial and commercial activities, given their characteristics. Determined the economic efficiency of marketing activities. Based on the study, it was concluded that the company needs to improve the economic efficiency of its activities. The low level of profitability of the enterprise is associated primarily with the low profitability of grain production. These cultures had the lowest yield. Therefore, the company should pay special attention to them. The company needs to minimize the cost of producing these crops, to take measures that will lead to increased productivity, which ultimately will lead to an increase in the effectiveness of the marketing activities of the enterprise. Keywords: economic efficiency, marketing activity, enterprise activity, agricultural enterprise.
Authors and Affiliations
Р. М. Скупський, Н. О. Єфремова
Keywords
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- EP ID EP563183
- DOI 10.31359/2312-3427-2018-3-252
- Views 128
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