Electronic Commerce: Ways to Improve the Culture of Servicing Customers
Journal Title: Бізнес Інформ - Year 2015, Vol 11, Issue 0
Abstract
The article considers the main types of e-commerce and their features. A comparative characteristic of both stationary and virtual stores has been provided. The most complete classification of the forms of e-commerce for the present, according to the authors, has been defined. The approaches by domestic and foreign scientists to the definition of essence of the notion of «electronic commerce» have been generalized and systematized. Analyzing the materials, published in the scientific literature, the authors try to assess the benefits of e-commerce, which would contribute to improving the quality of customer service. Particular attention is paid to the definition of the quality of commercial servicing, as it is the key to successful business.
Authors and Affiliations
Sergiy Tkachenko, Andriy Dyadin
Keywords
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