Elements of Book Content: Features of Design and Influence on a Reader (Consumer)
Journal Title: Актуальні питання масової комунікації; Current issues of mass communication - Year 2018, Vol 19, Issue 23
Abstract
The objective of the study was to find out the influence of book content elements on the target audience’s primary impression about the publication and their reading reactions. Methodology: The applicative base of the problem research are the results of a survey, which was made within reading audience (N = 600), publishers (N = 100), writers (N = 100) and librarians (N = 100) during May 30 – June 17 in 2018. The results of the survey were processed by sorting, classification, analysis and data comparison. The goals were to find out the main features of understanding the book content by the subjects of its creation and readers, to retrace the patterns of publishing preparation of book content elements, and the interdependence between the book’s perception and its design-conception. That is why different survey forms were used for the highlighted groups of respondents. The results. Publishers tend to overrate the influence of design-conception on reader’s choice. The primary impression and reactions about the publication correlate with the age and sex of the potential reader. Genre, title and author’s name have a key importance for readers, that is what writers also agree with. The title has the strongest influence on the teenager audience (under 16), and the weakest – on the audience at the age of 17–24. Author’s name has an essential value for the readers older than 45 years old, and the least – for teenagers under 16. Apart from author’s name and the book’s price, the most important is the title (for women) and the genre (for men). The book’s success depends on the efficiency of media field, built around the publication. Author’s status in the information field correlates with the interest regarding his next publications, thus forms its primary image, “semantic image”, even the image of publications, which are not completed.
Authors and Affiliations
Anna Bidun
Keywords
Related Articles
- EP ID EP454978
- DOI 10.17721/2312-5160.2018.23.08-22
- Views 147
- Downloads 0
Factors of Ukrainian Media Content Virality on Social Networks, under the Current Conditions
The main objective of the study was to explore the key factors of the virality of media content on social networks under the current conditions in Ukraine. To achieve the objective of the study, a combination of general...
Social Impact: Theories, Tools and Examples of Propaganda and Persuasive Statements used in Polish Elections of 2015
Objectives. The purpose of presented study is to discuss the chosen theories, mechanisms and tools of social impact, which allow influencing individuals and groups, in reference to Polish election campaigns 2015. The eff...
Digital Television in Ukraine: Current State and Prospects of Development
The main objective of the study was to analyse the particularities of transition from terrestrial to digital format of the television in Ukraine. This objective was accomplished with the help of the following research me...
Communications as Fundamentals of Business Socialization: Theoretical and Conceptual Substantiation
Lately, a special attention has been paid to business socialization development as a very im-portant aspect of the activity. Business activity relates not only to manufacturing material val-ues or commodity exchange, but...
Professional Journalism Education in Eastern Europe: Ukrainian Experience
Ukraine’s civic revolutions of the last decade were supposed to bring democratization. Highly expected were improvements in media industry and journalism education that is still experienc-ing follow-ups of the Soviet the...