Methodology to Study Behavioral Aggression Due to the Impact of Television Programs
Journal Title: Актуальні питання масової комунікації; Current issues of mass communication - Year 2015, Vol 16, Issue 17
Abstract
The problem of violence on television and its impact on behavioural aggression of the audience occupies a leading position in media effects studies. The main objective of the study was to explore the available methodology used by scientists in the United States and in the European Union to explore the behavioural aggression due to the impact of television programs. Through the classification of findings of the television-induced aggression empirical studies, the methodological framework of the main research methods in this field was formulated. This structure contains two basic types of research methods. First one studies the media-induced aggressive behaviour (using observation and fixing of aggression acts); second one explores the media impact on viewers’ aggressive inclinations. The latter type of techniques does not deal with the behaviour, but only with the ability to act aggressively, and with its help the researcher can only make inference about the likelihood of aggressive actions in the future. Thus, an empirical study of aggressive behaviour is in many aspects more complicated, but this approach allows obtaining more statistically significant data. Instead of that, evaluating aggressive inclinations enables accumulating a large amount of raw (unprocessed) data in faster and easier way. Results / findings. The first attempt was made to systemize all the methods of the TV-induced aggression studies, used by the U.S. and the EU scientists in their respective explorations. Special emphasis was made on the usage of the psycho-physiological measurements in the experimental research of the TV violence impact. It was found that due to the lack of sufficient veracity in the estimation of the impact of long-term media effects, the methods of fixing the short-term effects prevail in the majority of respective studies. Our further studies in this respect will be concentrated on the problematic of formation of aggressive tendencies under the influence of television programs in the long run.
Authors and Affiliations
Yurii Havrylets, Volodymyr Rizun, Sergii Tukaiev, Mykola Makarchuk
Keywords
Related Articles
- EP ID EP169905
- DOI 10.17721/2312-5160.2015.17.8-21
- Views 169
- Downloads 0
Digital Television in Ukraine: Current State and Prospects of Development
The main objective of the study was to analyse the particularities of transition from terrestrial to digital format of the television in Ukraine. This objective was accomplished with the help of the following research me...
Study of the Ukrainian Media Market’s Content
Given that the effective management of TV business demands a lot of data from various methods of marketing research, we defined the main objective of this study as analysis of the Ukrainian TV producers’ content. In our...
Social Impact: Theories, Tools and Examples of Propaganda and Persuasive Statements used in Polish Elections of 2015
Objectives. The purpose of presented study is to discuss the chosen theories, mechanisms and tools of social impact, which allow influencing individuals and groups, in reference to Polish election campaigns 2015. The eff...
"Plagiarism" Facebook Group as a Segment of the Anti-Plagiarism Discourse
The main objective of the study was a survey of documents and content posted in the “Plagiarism” open group on social network Facebook. The research tasks were the following: 1) to analyze the content of the newsfeed in...
Techniques of Representation of the ‘Other’ in the Context of Media Ritualization (by the Example of ‘Mir Tourizma’ and ‘Мandry’ Travel Magazines)
Media ritualization is an effective tool of ethical ‘Other’ representation and plays a relevant role in travel publications, but still it needs an adequate scientific coverage. The main objective of the research was to i...