Employee Motivation-Sharpening the edge of Employee Satisfaction.
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 9
Abstract
Employees are the key potential asset of any organization. Their motivation and satisfaction are the key driving force of any organization. According to Bob Nelson, “An employee's motivation is a direct result of the sum of interactions with his or her manager.”The basic aim of this paper is to analyze the factors affecting the employees’ motivation in banking sector with respect to gender and with respect to banks based on David McClelland theory i.e. need for power, need for achievement and need for affiliation. A descriptive survey design has been selected for this study. The instrument used in this study is the David McClelland Motives Questionnaire which was distributed among a sample of 50 employees working in banking sector comprising of 25 public sector and 25 private sector employees in Burdwan region. Secondly, out of 50, 25 are female and 25 are male respondents. Minitab Software 17 is used to analyze the data statistically. The t-test was used to analyze the data. The findings of the study point to the fact that with respect to need for power, achievement & affiliation there is no significant difference between Female and Male employees in banks. Similarly with respect to need for power, achievement and affiliation, there is no significant difference between private and public sector bank employees. The graphical representation of the data represents that irrespective of the type of bank, 60% of female employees opined for the need for power, whereas, 44 % of male employees are in for the need for power, 28 % of female employees working for the need for achievement whereas 32 % of male employees working for the need for achievement and 12% of female employees working for the need for affiliation whereas 24% of male employees working for the need for affiliation. In Private sector banks 56% of employees working for the need for power, 32% of employees working for the need for achievement and 12 % of employees working for the need for affiliation. In Public Sector banks, 48% of employees working for the need for power, 24% of employees working for the need for achievement and 28 % of employees working for the need for affiliation. A model “MANGROVE” has been designed to support employee motivation in an organization which focuses on eight aspects i.e. Mentoring employees to work in turbulent environment, Alleviate self-esteem of Employees, Nourishing employees with sound compensation package, Goal – Setting in collaboration with employees, Rewarding the employees’ performance, Opportunities for Career Development of employees, Visualizing the employees’ about the company’s goals and mission and lastly Empowering the employees.
Authors and Affiliations
Kavous Ardalan
Keywords
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