Employer Branding – A Threat or Your Advantage in 2014
Journal Title: Journal of Tourism and Services - Year 2014, Vol 5, Issue 8
Abstract
The paper deals with the subject matter dedicated to Employer Branding that could be considered as threats or potential advantages for employers as well as employees. The paper specifies elementary differences between human resource marketing and employer branding applied by businesses in practice, and endeavours for giving some reasonable account of key employer branding ideas both to lay readers, business, or academic professionals. It also focuses on an employee position at the labour market viewed by the employer as a competitive advantage as employees enter through several phases within their employment life-cycle; they collect and share a considerable amount of experience with the employer brand. Based on their gradual cumulating such experience, their minds create a picture of the employer – an image of the employer brand.
Authors and Affiliations
Šárka Bendová, Milan R. Paták
Keywords
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- EP ID EP171565
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