EMPOWERING INDIAN AGRICULTURE WITH WHATSAPP – A POSITIVE STEP TOWARDS DIGITAL INDIA
Journal Title: International Journal of Agriculture Sciences - Year 2016, Vol 8, Issue 13
Abstract
The potential of social media to support the access to and exchange of information for smallholder farmers is enormous. Online social networking provides users with powerful means of sharing, organizing and finding content as well as contacts. The utility and rapid development of these sites provides an urge to study the characteristics and the utilization of online social networks at large scale. Understanding this analysis is important, in order to improve the current systems and to design new applications for online social networks. Recently there are many giant technologies, like Facebook, Viber, Google+, Hike, WhatsApp Messenger and many more have been ruling the industry with their distinct. India is an agrarian country. Agriculture and its allied sectors play a crucial role in the economy. Hence, the development in agriculture is essential for the development of our nation. Most of the farmers in our villages now have access to mobile phones. Even, the Government of India has launched a new initiative named Digital India. This paper presents the SWOT analysis of WhatsApp Messenger, which is a powerful social media tool which can be used by the farmer community in the agricultural field.
Authors and Affiliations
K. C. KAMANI
Keywords
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