Enhancing Consumer Purchase Intentions: Key Drivers in ShopeeFood's Online Food Delivery Service
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 07
Abstract
This study explores the multifaceted nature of consumer purchase intentions within the online food delivery sector, specifically for ShopeeFood. By examining the influences of social influence, effort expectancy, performance expectancy, trust, and food safety risk perception, the research provides valuable insights into the drivers behind customer decisions. The study employed a quantitative research method, utilizing a non-probability sampling technique with 277 respondents who completed an online survey. The findings reveal that social influence significantly enhances both effort and performance expectations, driving higher purchase intentions. Effort expectancy directly impacts performance expectations and purchase intentions, underscoring the importance of ease of use. Trust emerges as a critical factor, boosting purchase intentions and reducing food safety concerns. Interestingly, while food safety is important, it does not significantly deter purchase intentions, highlighting that consumers prioritize convenience and reliability. These insights can guide service providers in improving user experience and building stronger customer relationships.
Authors and Affiliations
Alma Aviona Imani, Refi Rifaldi Windya Giri,
Keywords
Related Articles
- EP ID EP740236
- DOI 10.47191/ijcsrr/V7-i7-31
- Views 96
- Downloads 0
Women in Vishwa Guru Bharat
Vishwaguru Bharat is the vision of India being a teacher that inspires the world with its culture and holistic development. A key component of this vision is acknowledging women as playing a central role in India’s socio...
Application of Gross Motor Skills-Based and Conventional Learning Models to the Understanding of Mathematics Concepts in Grade 1 Elementary Schools in Karanganyar District
This research focuses on the application of gross motor skills-based and conventional learning models to the understanding of mathematical concepts in grade 1 elementary school (SD). The purpose of the research is to des...
Self-Acceptance of Deaf Students in an inclusive environment at SLB Negeri 1 Padang
This study aims to explore the self-acceptance of deaf students in an inclusive environment at SLB Negeri 1 Padang. Using a qualitative approach, the study involves in-depth interviews with students, teachers, and direct...
Improving Performance of Customer Relationship Management to Leverage Customer Loyalty (Case Study: MILKY CRM Loyalty Program)
Customer Relationship Management (CRM) plays a crucial role for businesses as technology advances and consumer demands continue to rise. However, CRM implementation faces challenges from both external and internal factor...
Health Claims in Food Products: Buyers Attitude and Behaviour in Indonesia
This study explores the dynamics of health claims in food products and investigates the attitudes and behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles, understanding consumer res...