Enhancing Consumer Purchase Intentions: Key Drivers in ShopeeFood's Online Food Delivery Service
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 07
Abstract
This study explores the multifaceted nature of consumer purchase intentions within the online food delivery sector, specifically for ShopeeFood. By examining the influences of social influence, effort expectancy, performance expectancy, trust, and food safety risk perception, the research provides valuable insights into the drivers behind customer decisions. The study employed a quantitative research method, utilizing a non-probability sampling technique with 277 respondents who completed an online survey. The findings reveal that social influence significantly enhances both effort and performance expectations, driving higher purchase intentions. Effort expectancy directly impacts performance expectations and purchase intentions, underscoring the importance of ease of use. Trust emerges as a critical factor, boosting purchase intentions and reducing food safety concerns. Interestingly, while food safety is important, it does not significantly deter purchase intentions, highlighting that consumers prioritize convenience and reliability. These insights can guide service providers in improving user experience and building stronger customer relationships.
Authors and Affiliations
Alma Aviona Imani, Refi Rifaldi Windya Giri,
Keywords
Related Articles
- EP ID EP740236
- DOI 10.47191/ijcsrr/V7-i7-31
- Views 61
- Downloads 0
Strategic Decision-Making: Implementing Artificial Intelligence for Customer Experience in XYZ Electricity
This case study outlines the challenges in resolving customer complaints at XYZ electricity provider, where the industry achieves only 89.16% against a 100% service level agreement, leading to poor customer experience (C...
The Influence of Experience, Competence, Motivation, Professional Skepticism of Auditors on the Quality of BPKP Supervision (Study at BPKP North Sumatra Province)
The supervision quality produced by the Financial and Development Supervisory Agency in Indonesia still needs to be improved, as evidenced by the trend of corruption cases from 2019 to 2020. This research aims to test an...
Optimizing Prompt Length and Specificity for Enhanced AI Chatbot Responses
Language models have revolutionized natural language processing by greatly improving text generation and comprehension. Optimizing their functioning is related to how one designs prompts because the kind and quality of r...
The Effect of Extensive and Intensive Reading Strategies on EFL Learners’ Vocabulary Improvement
This study investigated the impact of extensive and intensive reading strategies on vocabulary development on EFL learners. The study was conducted at English department, Education Faculty, Kandahar University. The desig...
The Effect of Health Education with Audiovisual on Increasing Knowledge, Attitudes, and Practices on Maintaining Reproductive Health in Vocational School Adolescent Girls
Reproductive health is one of the most prominent issues in adolescence. Adolescents at this time experience adolescent physical and psychological changes. The cause of this problem is due to the lack knowledge of adolesc...