Health Claims in Food Products: Buyers Attitude and Behaviour in Indonesia
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 01
Abstract
This study explores the dynamics of health claims in food products and investigates the attitudes and behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles, understanding consumer responses to health-related claims on food items is crucial. The research delves into the factors influencing buyer attitudes, examining the impact of demographic variables, socio-cultural nuances, and individual attitudes towards health claims. Through a combination of qualitative and quantitative methodologies, the study aims to unveil patterns in consumer decision-making processes and discern the extent to which health claims influence purchasing behaviors in the Indonesian market. By shedding light on the intricate interplay between health claims and consumer choices, this research contributes valuable insights for both the food industry and policymakers seeking to foster healthier dietary practices in Indonesia.
Authors and Affiliations
Addina Wangsaatmaja, Yos Sunitiyoso,
Keywords
Related Articles
- EP ID EP727580
- DOI 10.47191/ijcsrr/V7-i1-35
- Views 48
- Downloads 0
A System Dynamics Model for Rooftop Solar PV System Development in Indonesia
Despite of Indonesia’s vast solar energy potential according to the Indonesian Ministry of Energy and Mineral Resources, Indonesia’s total installed capacity of rooftop solar photovoltaic (PV) is very far from Indonesia’...
Assessing the Feasibility Study of XYZ Company’s New Supermarket Branch in Menteng, Central Jakarta
XYZ Company plans to expand into Jakarta’s supermarket market, leveraging Indonesia’s growth in the food and beverage industries. With a population of 273 million in 2024, urbanization, a rising middle class, and evolvin...
Non-destructive Near-infrared Hyperspectral Imaging in Food Technologies with a Focus on Monitoring Seed Viability
Seed qualities including viability and germination significantly influence the quantity and the quality of harvest. Technological means to assess seed qualities and attributes of seed-derived food products are varied. Th...
Measurement of Science Literacy Skills of Elementary School Teacher Education Students: Development and Validity Testing of Assessment Instruments
This study aims to develop and test the validity and reliability of a scientific literacy instrument for students of the Elementary School Teacher Education (PGSD) Program. The instrument was designed to measure three di...
The Peculiarities of Studies on the Stability of Ambronat
In this article, the quality indicators for determining the persistence of a cough–stimulating and secretomotor type of drug commonly used in the treatment of inflammatory diseases of the upper respiratory tract were inv...