Enhancing Public Relations (PR) as the Focus of Integrated Marketing Communication (IMC) for CRG Indonesia
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 06
Abstract
This study investigates methods to improve Public Relations (PR) within Integrated Marketing Communication (IMC) for CRG Indonesia, paying attention to the key challenges encountered in media relations, event management, and community engagement/Corporate Social Responsibility (CSR). Through conducting qualitative analysis and interacting with stakeholders, the research has found that there is a requirement for content which can be tailored to specific locations, a more solid sustainability message, and enhanced digital interaction. The findings show that CRG’s current public relations strategies have to be better aligned with local sensitivities and company goals. The recommended enhancements involve establishing more robust media connections, implementing thorough event organization, and integrating corporate social responsibility initiatives to cultivate community confidence. The implementation plan utilizes digital platforms, establishes explicit CSR objectives, and adheres to a comprehensive timeline based on the AISAS (Attention, Interest, Search, Action, Share) model. This strategy ensures effective involvement and extensive understanding among all parties involved. By implementing such strategies, CRG Indonesia may enhance its prominence, convey its dedication to sustainability, and establish a robust public relations structure that aids both short-term and long-term business goals.
Authors and Affiliations
Hanas Nurpijar Kaloka, Ilma Aulia Zaim,
Measuring the Level of Regional Government Financial Efficiency in Aceh
This research aims to analyze the process and strategy of utilizing Regional Government expenditure inputs in producing public service outputs, and their influence on community welfare. Practically, it is hoped that the...
Bullying and Cyberbullying: Aspects and Dimensions
Bullying is a global, social phenomenon that has taken on alarming proportions, especially in recent decades, and seriously threatens the smooth psycho-emotional and social development of children and adolescents, as it...
Quality Laying Hen Eggs through Soaking Guava (Psidium guajava) Leaves Extract
This study aims to determine the extent to which the concentration of guava leaves extract (Psidium guajava) and storage time affect the quality of laying hen eggs. Food materials such as laying hen eggs are easily peris...
The Optimal Portfolio of Stocks for Generation Z retail investors using The Single Index Model and The Constant Correlation Model in The LQ45 Index
Generation Z retail investors, characterized by a higher risk tolerance for risky assets, seek to balance return and risk in their portfolio of investments. To mitigate market risk, they employ portfolio selection models...
The Shift of Philippine Architectural Media toward Digitalization (2018-2023)
This research examines how Philippine architectural communication experienced a renewal after the pandemic crisis. First, through a shift from the country’s flagship architectural magazine, BluPrint, toward a personally...