Enhancing Student Engagement Through Social Media A School of Business Case Study

Journal Title: EAI Endorsed Transactions on e-Learning - Year 2014, Vol 1, Issue 4

Abstract

While many universities have been deploying both electronic learning (eLearning) and social media applications for academic purposes, there is currently little research on the impact on their use on students’ overall learning experiences and associated learning possibilities. This paper elaborates on several online academic activities, such as Facebook, Twitter and quizzes for one classroom taught school of business undergraduate (UG) module. The similarities and differences discovered across all aspects of this paper’s research findings are examined against Chickering & Gamson’s [1] seven principles of good practice teaching and Astin’s [2] five tenets of engagement. Online activities were tracked over a period of one academic semester (fifteen weeks) and results insinuate that innovative and sustainable social media can indeed be utilised in higher education to enhance student learning and engagement.

Authors and Affiliations

M. Glowatz, L. Bofin

Keywords

Related Articles

Teaching Basic Ideas in Logic Using E-learning Tools

This paper is a study of various e-learning strategies for teaching basic ideas in logic. The focus is mainly on syllogistic validity and deduction. It is a continuation of earlier studies involving practical experiments...

Using ICT to promote teachers’ competences: strategies and challenges

When merged with new pedagogical practices the use of open social web tools as a means to mediate and support teacher training triggers a whole new set of implications for education and individuals. It is important for t...

Automation of Algorithmic Tasks for Virtual Laboratories Based on Automata Theory.

In the work a description of an automata model of standard algorithm for constructing a correct solution of algorithmic tests is given. The described model allows a formal determination of the variant complexity of algor...

Real-Time Gesture Recognition Based On Motion Quality Analysis

This paper presents a robust and anticipative real-time gesture recognition and its motion quality analysis module. By utilizing a motion capture device, the system recognizes gestures performed by a human, where the rec...

Active Learning and ICT in Upper Secondary School: an Exploratory Case Study on Student Engagement by Debating

The paper outlines the first phase of a three-year research activity on active learning in the core curriculum subject, intended as a possible solution to student disengagement in secondary schools. The paper presents th...

Download PDF file
  • EP ID EP45918
  • DOI http://dx.doi.org/10.4108/el.1.4.e4
  • Views 253
  • Downloads 0

How To Cite

M. Glowatz, L. Bofin (2014). Enhancing Student Engagement Through Social Media A School of Business Case Study. EAI Endorsed Transactions on e-Learning, 1(4), -. https://europub.co.uk/articles/-A-45918