ENHANCING THE EFFICIENCY OF PUBLIC ENTERPRISES BY USING THE «BLUE OCEAN» STRATEGY
Journal Title: Інфраструктура ринку - Year 2018, Vol 19, Issue
Abstract
The article deals with the peculiarities of the application of the blue ocean strategy at state enterprises. An in-depth analysis was carried out and an assessment of the feasibility and effectiveness of using this strategy for the development of a modern state-owned enterprise.
Authors and Affiliations
K. O. Shikovets, G. M. Kvitа, J. V. Sivolap
Keywords
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