ENHANCING TRUST BELIEFS IN E-COMMERCE THROUGH WHITELIST WEBSITE SECURITY PARADIGM
Journal Title: Indian Journal of Computer Science and Engineering - Year 2011, Vol 2, Issue 2
Abstract
In the emerging global economy, E-commerce has increasingly become a strong catalyst for economic development. Based on the observation of the E-commerce management practices in India it is felt that there is a need to increase trust by providing additional layer of security in order to make E-commerce more acceptable. In this paper, new approach in website security mechanism with respect to E-commerce trust management is being discussed. Systems build using whitelist paradigm may create credible lock down secure websites. In conclusion, this may tremendously help in minimizing the customer fear and risk associated with sensitive and vital information such as banking details, credit card information, billing address etc., thereby enhancing the credibility of online marketplaces. It may promote confidence building in the consumer mindset apropos of online data security thus fueling E-commerce growth and potential user base.
Authors and Affiliations
Dr. A. S. Khandelwal
Keywords
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