Entrepreneurial Opportunities in Tourism Environment And Entrepreneurship Development of Host Community In Maasai Mara National Game Reserve in Narok County, Kenya
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
Tourism has been at the center of focus in most of the African countries since it has been taunted as one of the leading sectors in promoting economic development of a country. Globally, tourism directly and indirectly generates and supports 195 million jobs and expected arrival forecast of 1.5 billion tourists by 2020. In Kenya, tourism is responsible for the expected growth of 10% of the gross domestic product. Tourism is also an under exploited sector with considerable potential for expansion, particularly given the high labour absorption capacity of small businesses. Tourism businesses therefore have been identified as essential actors for creating jobs and generally growing the economy. This study therefore investigated how entrepreneurial opportunities in tourism environment affect entrepreneurship development of Host Community in Maasai Mara National Game Reserve in Narok County, Kenya. To achieve the objective of this study adopted explanatory and descriptive survey design. A sample size of 169 respondents was derived from a target population of 300 businesses in Maasai Mara National Game Reserve. The unit of observation was different sector of businesses. The sectors identified were travel and transport, catering and accommodation, tourism promotion and information and curio and souvenirs. This study used primary data. Primary data was collected using a semistructured questionnaire. The questionnaires were administered using the drop-and-pick later method. The response rate in this study was approximately ninety seven percent which was considered sufficient for making inferences and drawing conclusions. Quantitative data was analysed using descriptive and inferential statistics. Descriptive statistics included percentages, frequencies, means, and standard deviations while inferential statistics involved simple regression analysis. Results from quantitative data analysis were presented using figures and tables. Qualitative data was analysed on the basis of common themes and presented in narrative form. The findings of the study established that entrepreneurial opportunities in tourism environment positively influence entrepreneurship development. Moreover, entrepreneurial opportunities were found to be statistically significant on entrepreneurship development. The insights deriving from this study can be used to enhance utilization of entrepreneurial opportunities in entrepreneurship development and firm's absorptive capacity to create more efficient and effective business opportunities in tourism environment.
Authors and Affiliations
Dr. Lemein Korei Koitamet, Dr. Ambrose Jagongo
Keywords
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- EP ID EP409488
- DOI 10.9790/487X-2001036878.
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