Entrepreneurial Orientation, Product Innovation, and Differentiation Strategies as Predictors of Organizational Performance of Small Coffee Shops in Paraňaque City
Journal Title: Psychology and Education: A Multidisciplinary Journal - Year 2024, Vol 17, Issue 5
Abstract
Research has been done in Paranaque City on the relationship between organizational performance and entrepreneurial orientation, product innovation, and differentiation strategies. The purpose of this study was to identify potential strategies for creating small-business owners of successful coffee shops who could continue to provide high-quality goods and services. Based on a representative sample of 153 micro entrepreneurs aged 20 to 41 and above, an indication was obtained from the small coffee shop entrepreneurs' survey. Based on the entrepreneur's personal and business profile, the researcher used multiple linear regression technique to identify changes pertaining to business and small coffee shop entrepreneurs in terms of demographic features, entrepreneurial orientation, product innovation, and differentiation strategies, use of resources, organizational structure, and organizational performance. The findings demonstrated the empowerment of small coffee shop owners in Paraṅaque City, as evidenced by the independent variable of entrepreneurial orientation, the dependent variables of organizational performance and the entrepreneur's individual business profile, and the mediating variables of product innovation and differentiation strategies.
Authors and Affiliations
Maricon Biron, Christian Alec Borja, Catherine Sotto, Jessie Sergote, Mia Fey Esteva
Keywords
Related Articles
- EP ID EP755379
- DOI doi: 10.5281/zenodo.10695448
- Views 20
- Downloads 0
A Positioning Theory Inquiry: A Fight Against Demonization of Community Pantries
The necessity of having community pantries in the Philippines during the COVID-19 pandemic has been a cause of political, social, and public health controversy with issues ranging from the government inaction and inadequ...
Pupil's Journalistic Capability: Basis for Training Program
Campus Journalism is considered as part of the school lives of the learners as it is one of the most participated extracurricular activities in schools. However, as the pandemic threatened everyone, the implementation of...
English Proficiency as Predictor of Academic Performance of Grade 1 Learners
This study aimed to determine the level of English proficiency as predictor of academic performance of Grade 1 learners in East Maitum District. This study employed quantitative research design utilizing descriptive surv...
On the Phenomenon of Burnout: The Lived Experiences of Teachers During the Current Global Pandemic
The year 2020 is afflicted with enormous issues that challenged the present global and national socio-political, economic, and educational landscapes. In the time of COVID- 19 pandemic, the worldwide education system is...
Sustainability Assessment of the Kalipunan ng Liping Pilipina (KALIPI) Program Implementation in Iligan City and Cagayan De Oro City
This study assesses the sustainability of the KALIPI program in Iligan and Cagayan de Oro cities, employing a triangulation method encompassing both quantitative and qualitative approaches. Key informants, including lead...