Entrepreneurial Social Network Development to Improve the Business Performance of Small Medium Enterprise: A Case Study of Hospitality Industries in Western Region
Journal Title: Saudi Journal of Humanities and Social Sciences - Year 2016, Vol 1, Issue 2
Abstract
Abstract: Western Region is known for its hospitality and tourism destinations and the cosmopolitan nature of the city has contributed to the increase in number of business institutions and hospitality industry is no exception. This study is based on entrepreneur social network development to improve business performance of the small medium hospitality industry. Social networking is a communicating strategy that allows SMEs to come together to reach out to customers as well as other SMEs which are geographical located in other to improve business activities and increase profit. Generally there are several benefits such as shared knowledge, opportunities, raising the hospitality’s profile, increased confidence and connection associated with social networking. The study therefore recommend the use of social network by SMH entrepreneurs in Western Region to promote their business and by this, they stand the better chance of business boom. Keywords: Small Medium Hospitality Industry (SMHI), Small Medium Hospitality (SMH) Social Networking
Authors and Affiliations
Hu Xuhua, Adelaide Spio-Kwofie, Michael Addai, Bertha Danso
Keywords
Related Articles
- EP ID EP396053
- DOI -
- Views 181
- Downloads 0
Naipaul’s Praise of the Traditional African Civilization- An Analysis of Image in In a Free State
Abstract:Present studies at home and abroad on V.S. Naipaul’s novel In a Free State is not enough in the aspect of textual analysis. The in-depth studies in this aspect are wanted. This thesis aims to analyze the image e...
Assessment of Information and Communication Technology Competencies of Students in Teacher Education Department, Niger Delta University, Bayelsa State
Abstract:The study assessed the Information and Communication Technology (ICT) competencies possessed by students of Teacher Education Department, Niger Delta University, Bayelsa State, Nigeria. It adopted a descriptive...
Respondents Perception on Appropriate Manifesto Design in General Election
Abstract: Election through manifesto will ensure winning seat in general election. This research study determines respondent’s perception on appropriate manifesto design for the general election. Quantitative approach wi...
Motive, Meaning and Social Action of Youtube Content Creators in Indonesia
Abstract:This article is a study towards the dynamic of social media usage and its users, especially YouTubers. This research was aimed to explore the meaning of YouTube for content creators, find out the motive, and kno...
Women-Sensitive Employment Benefits: Options and Implications for Employed Women’s Labour Productivity
Abstract: The empowerment of women is a crucial focus of gender policies in many countries. The issue has become a focal point because in their efforts towards being socially productive, women irrespective of social or e...