Environment And Community Support Analysis In CSR Programme Toward Company Image (Case In Bandung, Indonesia)
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
This research aims to determine the effect of corporate social responsibility to the corporate image in the community. The independent variable in this research is environment and community support, with the dependent variable is the corporate image. This type of research is descriptive research with quantitative approach. Analysis of the data used is multiple linear regression statistical analysis. The coefficient of determination showed corporate image variable will be influenced by the independent variables, is support to the environment and community support. While the corporate image variable will be influenced by other variables that are not mention in this research. Simultaneous test results (F test), showed that environment and the community support simultaneously affect the corporate image. While the partial test (t test) showed that the environment is significantly affect the corporate image, and community support is significantly affect the corporate image.
Authors and Affiliations
Nur Hayati, Devi Amatul Matin
Keywords
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