Environment oriented behavior. A case study on customers of a water company
Journal Title: Aquaculture, Aquarium, Conservation & Legislation - International Journal of the Bioflux Society - Year 2008, Vol 1, Issue 1
Abstract
Education has an important role in the environment protection. The Public Relation strategy of SC Compania de Apă Someş SA has a component related to the water protection. The necessary information to establish the right strategy was obtained by a first survey in 2003 and a second one in 2004 (a third one will be organized in 2009). The most important results related to clean water, wastewater, water protection, consumer’s environment (water) protection behavior are presented in this paper. The general conclusion is that the environmental issues are important for the consumers and, in time and with the right stimulation, they can improve their environment oriented behavior.
Authors and Affiliations
Crina Petrescu
Keywords
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