ЕТАПИ СТРАТЕГІЧНОГО ПЛАНУВАННЯ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ
Journal Title: Економіка і управління - Year 2016, Vol 4, Issue 72
Abstract
In the article the essence of the concept of marketing planning. Established that the planning of marketing activities enables the company to maximize use of existing resources to achieve a goal. Elements of marketing planning. The features of marketing planning company of «Synthesis Technology.» Posted structure planning the marketing of the company LLC «Synthesis Technology.» The basic task of marketing planning. The main provisions of the marketing plan of the company LLC «Synthesis Technology». The study found that the effective planning of marketing activities result in favor of continuous, creative and organized process whose purpose is to identify new opportunities and potential risks that should be taken into account in determining the purpose of the enterprise.
Authors and Affiliations
А. Г Песковець
Keywords
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