Ethical and legal implications of marketing in Dentistry

Journal Title: RSBO - Year 2011, Vol 8, Issue 2

Abstract

Introduction and objective: The aim of this study was to discuss the ethical and legal use of marketing in dentistry by the professionals. Marketing itself is very important for solving the problems of competitiveness of daily private practice, but in several times its application methods may raise concern due to the current regulations. Literature review: The marketing concepts have been frequently reported, and this literature review shows that the methods of marketing in Dentistry are very varied. Conclusion: At the end of this study, most authors agreed that internal marketing is the most effective due to low cost. Besides that, it should be accepted as an obligation for the dentist’s professional success. Consequently, the dentist becomes responsible for the effectiveness and evaluation of the marketing program of the office, and may be helped by the auxiliary personnel. The professional is exposed to unnecessary risks regarding to the professional responsibility concerning to the law in services delivery advertising. Although there are no specific laws, the current legislation must be respected.

Authors and Affiliations

Luiz Paranhos, Eduardo Benedicto, Mário Fernandes, Fábio Viotto

Keywords

Related Articles

propriedades físico-químicas da água potencialmente oxidativa e sua capacidade de instrumentação remoção da camada residual

The purpose of the study was to elaborate the potentially oxidative water (POW) and analyze some of the physico-chemical properties: pH density, superficial stress, contact angle, conductivity and REDOX potential; beside...

 Evaluation of chlorhexidine effects on periodontium healing after gingivoplasty surgery

 Introduction and objective: The aim of this study was to evaluate, in vivo, the effect of 0.12% chlorhexidine on the healing of gingival tissues undergoing gingivoplasty. Material and methods: The clinical assessme...

Comparative evaluation between the diameter of standardized cones and secondary cones B8 calibrated by calibration scale, measuring 1 mm from its tips (D1)

Introduction and objectives: The objectives of the present study were to evaluate and to compare the measures of the D1 diameter of standardized and secondary cones calibrated using a calibration scale through the measur...

 The interface between metabolic syndrome and periodontal disease

 Introduction: Metabolic syndrome (MS) is a complex pathology that combines several risk factors for cardiovascular disease. It is defined by the presence of visceral obesity, elevated triglycerides, decreased HDL,...

Evaluation of bond strength of human dentin subjected to different forms of storage

Introduction and objective: Human teeth are frequently used in laboratory and research activities. The aim of this study was to evaluate the bond strength of human dentin subjected to different forms of storage. Material...

Download PDF file
  • EP ID EP97341
  • DOI -
  • Views 185
  • Downloads 0

How To Cite

Luiz Paranhos, Eduardo Benedicto, Mário Fernandes, Fábio Viotto (2011). Ethical and legal implications of marketing in Dentistry. RSBO, 8(2), 219-224. https://europub.co.uk/articles/-A-97341