ETHICAL MARKETING
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 4
Abstract
Ethics of marketing is a major factor for the marketing manager to be able to successfully achieve the objective of the organisation. Marketing deals with the problem of an organisation in providing goods and services to satisfy the demand of specific groups, persons, or organisations.1 Marketing is the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve, and decides on appropriate products, services, and programs to serve these markets. However, marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.2 Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. It is the human activity directed at satisfying needs and wants through exchange processes (McCarthy, 1978). According to the British Chartered Institute of Marketing, marketing is the management process that is responsible for identifying, anticipating and satisfying customer requirements profitably and efficiently.
Authors and Affiliations
Adediran, Olanrewaju Adewole
Keywords
Related Articles
- EP ID EP19415
- DOI -
- Views 319
- Downloads 11
PAPER TITAL : QUALITY MANAGEMENT APPROACH TO COAL BASES THERMAL POWER PLANT
The purpose of that introductory chapter is providing an overview of the research that presented through the body of this work. The chapter has been divided into three sections. The first section aims providing the bac...
SCRAP MANAGEMENT IN APSRTC – A STUDY AND ANALYSIS
The economic development of any country largely depends on the transport activity. Among the various modes of transport available, the road based transport is widely accepted because of its peculiar advantages. In Indi...
Effect of Brand Image & Self Image Congruency on Brand Preference & Customer Satisfaction
Objective– The brand image is of paramount importance for customers as well as marketers. Beyond their functional utility, products have a symbolic meaning. Parts of this symbolic meaning are accounted for by concepts...
THE USEFULNESS OF FINANCIAL INFORMATION IN CAPITAL MARKETS INVESTMENT DECISION MAKING IN TANZANIA: A CASE OF IRINGA REGION
The use of financial information in deciding to invest wisely is crucial in all undertakings of investment ventures. This article presents the research findings on the use of financial information in Tanzania a case of...
Early Attrition: Cause of Concern for Human Resources
The BPO industry in India has become a growth engine for the economy. It has achieved staggering growth in the last 10 years of its operation, adding 5 million jobs and USD 15 billion in its revenue. 5 million jobs na...