Evaluating the effect of demographic differences on consumers’ purchasing behavior (Case Study: Tetra Pak Consumers)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 4, Issue 7
Abstract
The purpose of this paper is to examine the effect of demographic differences on purchasing behavior of Tetra Pak consumers. The study sample of 384 has been selected random clusters sampling based on geographic areas. Sample members have responded to the questionnaire made by the researcher. The validity of above tool was confirmed by experts and researchers and its reliability was measured in the pilot study, then Cronbach's alpha of 0.81 was obtained. Current research uses a survey methodology, the descriptive-type and applied purpose. Analysis of the collected data was conducted by SPSS software. Finally, confirming the hypotheses showed that the demographic differences effects on their purchasing behavior.
Authors and Affiliations
Seyed Saeed Sadat Mazloumi| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran . Mazluomisaeed@gmail.com, Ako Efteghar| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran ., Abbas Ghalandari| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran ., Babak Saifi| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran ., Iraj Aghandeh| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran .
Keywords
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