Evaluation of Green Marketing Strategies in FMCG Segment
Journal Title: International journal of Emerging Trends in Science and Technology - Year 2016, Vol 3, Issue 6
Abstract
Going green, green economy or the green movement has gained massive popularity globally over the past several years and its influence has spread across just about FMCG industry. Being “green” helps preserve and sustain society’s resources. In FMCG sector, 1 India remained the leader among all nations in the global consumer confidence index with a score of 131 points for the quarter ending December 2015, followed by the Philippines (117), Indonesia (115) and Thailand (114). Consumer confidence in India has remained high for nine consecutive quarters. Normally, the green industry focuses on making a profit while having a negligible (or even a beneficial) impact on the environment. Leaders within the industry make sustainability a key consideration in decision-making throughout the organization
Authors and Affiliations
Amit Syal
Keywords
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