Евфемізми в медіатексті: функціональний аспект Euphemisms in media text: functional aspect
Journal Title: Актуальні проблеми української лінгвістики: теорія і практика - Year 2016, Vol 33, Issue
Abstract
У статті розглянуто лінгвальні особливості евфемізмів на матеріалі українських медіа. Проаналізовано підходи до визначення явища евфемізації та висвітлено питання функціональних особливостей евфемізмів на основі концепцій вітчизняних та зарубіжних дослідників. Окреслено питання мотивації творення евфемізмів у медіадискурсі та комунікативного потенціалу евфемістичних одиниць. The paper focuses on the analysis of the euphemistic process in Ukrainian media. The approaches to the definition of the phenomenon of euphemism based on the concepts of domestic and foreign researchers are highlighted. The motivation of creating euphemisms in the media discourse and communicative potential of euphemistic units are analyzed. The research shows that significant impact of media on society manifested on many levels: the actual language, evaluation, conceptual, ideological and probably most clearly, communicative. The author points out that the approach to this problem in linguistics mainly diachronic, etymological and dialectological, and focuses primarily on the causes of euphemism than to its own linguistic peculiarities. In particular, researchers focus on euphemisms associated with the original taboo. In the language of media euphemism is mitigation device, which softens the language, camouflage and concealment of negative phenomena. Euphemisms used as a means of manipulation, especially in the speeches of politicians. In the main, in our view, the task euphemisms perform other functions such as unifying, game.
Authors and Affiliations
Maja Bulakh
Keywords
Related Articles
- EP ID EP232006
- DOI -
- Views 122
- Downloads 0
The rhyme of Grygoriy Skovoroda as a language phenomenon
Specific language of the Gregory Skovoroda still attract the attention of scientists, especially common are discussions on combination of elements of the different origin in his poetics. The emphasis is on the method of...
The concept of GOD in works about the national liberation movement of the first half of the XX century
The main concepts of theolinguistics, its history, actual state and prospects for the further development have been analyzed in this article. Religious linguistics is currently in the process of establishing: not only U...
Ideas and scientific concepts in the personalities of the Ukrainian and Polish language frontier: Professor Mikhailo Lesiv
The article is devoted to the analysis of the perspective of the idea and scientific concept of the Ukrainian and Polish language frontier, which is considered by the author as an intellectual cultural and geographical a...
Evaluation as category of modern phraseology
The article analyzes the category of evaluation as dominant characteristics of modern phraseology. A wide range of scientific views on evaluation within the framework of new linguistic directions (media linguistics, lega...
Stylistic resource of creolization in modern mass-media
The author analyzes stylistic resource and potential of creolization in modern mass media. Approaches to the scientific interpretation of the phenomenon in the paradigm of communicative linguistics, functional stylistics...