Evolution of Notion of «Service» in the Aspect of Contemporary Trends in the Non-Production Sphere
Journal Title: Бізнес Інформ - Year 2014, Vol 11, Issue 0
Abstract
The article displays the further development of theoretical positions regarding service as a standalone economic category. It is shown that at the present stage of development of the non-production sphere the commodity offer is a set of tangible and intangible attributes, when the producer can gain competitive advantages by establishing the most successful combinations together with innovative technologies, information and personnel. In the light of the non-productive service as a specific form of an integrated proposal with mixed material and immaterial nature, in the article the further development of the conception of the total cost of ownership was achieved. The general scheme of the integrated product development «ware - service» is presented in three-dimensional contour of the consumer service system, in which «ware», «service» and «time» are adopted as basic parameters. It is stated, that an implementation of conception of the total cost of ownership in the non-production sphere gives new opportunities in the formation of pricing policy of an enterprise, where the price of service performs a double function. On the one hand, it has an immediate influence on the amount of the costs that are associated with the needs and demands of the consumer, and thus can be considered as one of the factors determining the competitiveness of service. On the other hand, the level of the service price depends on its functional and consumer properties as well as supply-and-demand situation, and thus expresses the assessment of services by consumer, his attitude to the enterprise.
Authors and Affiliations
Larisa Chepurda
Keywords
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