Examining Tourist’s Satisfaction, Loyalty and Intention to Revisit
Journal Title: International Journal of Management Sciences - Year 2014, Vol 2, Issue 6
Abstract
Tourists’ satisfaction, loyalty and revisit intention are critical issues in tourism studies. Examining tourists’ satisfaction through the field of tourism is very difficult due to the nature of tourism products services. The purpose of this study were to identify the main factors of tourist’s satisfaction when they visiting Jordan, to examine factors of tourists’ satisfaction with intention to revisit and recommend Jordan from the international tourist’s perspective, to determine tourists demographic characteristics and their behavior when they visiting Jordan. to examine if there are any relationship between overall satisfaction on intention to revisit and recommendation. A structure questionnaire was used to gather the data from the international tourists who visited Jordan during summer-season in 2011. Surveys of 615 questionnaires were analyzed by SPSS software. Factor analysis, regression and analysis of variance (ANOVA) used to accomplish the study objectives. The findings indicated that five tourist’s satisfaction factors affect on revisit and recommend Jordan as a tourist destination. In addition to many other pieces of information that will permeate the current study.
Authors and Affiliations
Bashar Aref Mohammad Al - Haj Mohammad
Keywords
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