Expected, Checked, Spread Image
Journal Title: Journal of Tourism and Services - Year 2013, Vol 4, Issue 5
Abstract
There are many destination image models: all of them involve market, personal and social elements and have a quantitative approach. There is not any qualitative research which apply ies neither a Semiotics nor a Sociology of Architecture perspective to destination image, so far. Applying these disciplines, we propose a three components model. It includes: Expected Image (market side), built by tourism industry, throughout a design project; Checked Image (personal needs), deriving from real tourist’s experience into a built architecture; Spread Image (social issues), dealing with audience which has real or mediatic fruition of a space. Image is strictly connected to space and its interpretation. It’s the result of a creative process called place-making.
Authors and Affiliations
Adriana Galvani, Riccardo Pirazzoli
Keywords
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