EXPLORING NUDGE THEORY: INFLUENCING DECISION-MAKING THROUGH CHOICE ARCHITECTURE
Journal Title: International scientific journal Science and Innovation - Year 2024, Vol 3, Issue 6
Abstract
Nudge theory significantly influences individual decision-making by subtly modifying the choice architecture to encourage positive behaviors while maintaining freedom of choice. This article examines the definition and applications of nudge theory, focusing on its ability to reduce cognitive biases and improve decision-making processes. It also explores the concept of libertarian paternalism, emphasizing the equilibrium between preserving choice autonomy and providing paternalistic guidance. The article further discusses the role of choice architects in creating user-friendly environments that facilitate better decisions and examines the diverse characteristics of nudges, including their ability to encourage or discourage behaviors, increase self-control, and activate desired actions. Through various examples, the efficacy of nudging strategies in both private and public sectors is demonstrated, offering insights into the potential for broader application.
Authors and Affiliations
Dadaboev T. Y. , Karimov S. N.
Keywords
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- EP ID EP740695
- DOI 10.5281/zenodo.11521373
- Views 65
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