Exploring the Role of Media Strategy and new Product Development in long term Success of Market Acceptance - A Case Study of Pogo Channel
Journal Title: International Journal of Management Research and Social Science - Year 2017, Vol 4, Issue 4
Abstract
The relevance of idea generation and new product development for competitive performance of service industries and for the long term economic growth is a known and recognized idea. In this context, media industries and idea innovations are usually the result of new product development to face the market demand and also applying for product promotion in various products. This paper analyzes a case of ChhotaBheem character in Pogo channel. It gives way to develop new products. This research comprises theoretical constructive that reflects empirical business case practices. Participants are school children who live in the regional area of Tirupattur, and purchase affixed products of Bheem, Suki and Kaliya. This paper analyses how psychological factors influences purchasing behaviors. Now day’s children take decision in the family for purchasing their product than their parents. This research work gives further studies of product life cycle of Maturity and Declining Stage
Authors and Affiliations
Susai Raj
Keywords
Related Articles
- EP ID EP640172
- DOI -
- Views 121
- Downloads 0
Data Collection with Special Reference to Historical Research – A Study
After deciding the topic of research and setting up of research plan, the most important step is to collect the required information which is suitable for the construction of the thesis. It is very much necessary to look...
Spatial Politics of Women in Adoor Gopalakrishnan‟s Films
Film narratives occur in unique and yet diverse spatial contexts. Notable among them are the socio-cultural spatial location within the filmic space. A number of scholars (Khatib,2004; Mennel,2010;de Lauretis,1984, Kosta...
Integral Humanism: A Political Philosophy Rooted on Indian Culture
The real contribution in the freedom struggle by leaders such as Bala Gangadhara Tilak and Mahathma Gandhiji was ‗Hindu Swaraj‘. Their life time could be different, but their motive behind the freedom struggle was rooted...
Lapsation- An Impediment to the Growth of Unit Linked Insurance Policies
Early lapse of life insurance policies is one of the serious issues in the pace of Life Insurance market. In recent timesIRDA report witnesses twenty percentages of lapsed policies in the first year of the initiation of...
Assisted Reproductive Technologies Abuse Women in the form of Surrogacy
In the world, each and every woman has a wonderful capacity for procreation and every woman cherishes the experience of motherhood. Meanwhile, the social and cultural factors coerce women to procreate, suppose the women...