External co-operation in a company management
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2004, Vol 5, Issue 1
Abstract
This article presents basic definitions connected with co-operation, various classifications of kinds of co-operation, mostly of external co-operation, reasons for co-operating, characteristics of special forms of co-operation between enterprises, that is strategic alliance, benefits and threats associated with establishing co-operation in a form of an alliance and finally types of strategies adopted within the co-operation.
Authors and Affiliations
Jolanta Walas-Trębacz
Keywords
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