FACTORS AFFECTING THE PURCHASE INTENTION OF LUXURY PRODUCTS: A STUDY OF CHINESE TOURISTS IN THAILAND
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
Objective – This research is to study the purchase intention of Chinese tourists in Bangkok on the luxury perspective. So that the luxury manufacturers can realign their strategies to meet this geographical marketing shift, and their service offering to the buying behaviors of the consumer. Methods – In this research, quantitative method is applied. The Pearson Correlation Coefficient is used to evaluate the relationship between independent variables and purchase intention. Results – the price difference factors between Thailand and China were the most significant variables that influence the Chinese tourists to purchase luxury goods in Thailand. Conclusion – the luxury purchase intention of Chinese tourists in Thailand is influenced by social value, functional value, personal value and tourism perceptions.
Authors and Affiliations
Yuanjing Xue
Keywords
Related Articles
- EP ID EP412905
- DOI 10.26480/icemi.01.2017.204.205
- Views 55
- Downloads 0
ENGLISH LANGUAGE COMPETENCE OF THAI SCHOOL TEACHERS
The recent policy of the current Thai government to drive Thailand toward the digital economy ( Thailand 4.0) requires that Thai citizens are capable using English to engage in a myriad of online business activities. How...
AN EMPIRICAL RESEARCH ON BIT’S INFLUENCE ON CHINA’S INWARD FDI
Countries all around the world with motive to attract, promote and protect Foreign Investments, have signed thousands of Bilateral Investment Treaties (BIT) in last three decades. But the effect of Bilateral Investment T...
STUDY ON THE INFLUENCE OF “BIGBATH” ON COST STICKINESS
To study the effect of “bigbath” on cost stickiness in earnings management, a multi – regression method was adapted using the data of the A – share listed companies in 2012-2016. The study found that China’s listed manuf...
ANALYSIS OF MARKETING STRATEGY OF INNOVATIVE AGRICULTURAL PRODUCTS
Starting with the characteristics of consumer behavior of agricultural products, this paper analyzes the successful cases of network marketing of agricultural products in China, and puts forward the strategy innovation o...
AN ANALYSIS OF STOCK PRICE, EARNING YIELD AND LONG-TERM GOVERNMENT BOND YIELD IN THAILAND
This paper is to analyze the relationship between stock index price, earning yield and long-term government bond yield in Thailand via using co-integration framework analysis. Our main analysis is to examine the three re...