FACTORS AFFECTING THE SIZE OF ANIMAL FEED MANUFACTURING FIRMS IN NYERI AND KIAMBU COUNTIES
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 3
Abstract
The purpose of this study was to investigate the factors affecting the size of animal feed manufacturing firms in Nyeri and Kiambu Counties. The study aimed at exploring the role of work personality characteristics, technology adapted, level of education and organizational culture on the size of animal feed manufacturing firms. The research employed a descriptive survey design and targeted 21 animal feed milling firms with a sample of 105 participants. Data was collected using a self-administered questionnaire and analyzed using descriptive and inferential statistical methods. Regression analysis revealed that age, motivation, education and mission and vision were statistically significant at 95% confidence interval. 54.9% of the variation was accounted for/explained by the variables in the model. Findings from the regression analysis indicated that having a mission and vision was the strongest determinant of firm size with a unit increase in mission and vision bringing on average 2.893 times increase in firm size if other variables are kept constant. The researcher concluded that the feed manufacturing firms which had an organizational culture and employed highly educated personnel were more likely to enjoy growth of their firms. The researcher recommended that all the firms should strive to adopt a vision and mission and that the firms should embrace training the employees or offering induction training to their employees for the firm to grow but further studies may be commissioned to confirm or disapprove our findings.
Authors and Affiliations
Jane Wanjiru Munyori| School of Business Management and Economics Dedan Kimathi University of Technology,P.O Box 657 – 10100, NYERI, KENYA Correspondence Email: munyorij@gmail.com, Ofunya F. A | School of Business Management and Economics Dedan Kimathi University of Technology,P.O Box 657 – 10100, NYERI, KENYA Correspondence Email: munyorij@gmail.com, Ithinji G. K| School of Business Management and Economics Dedan Kimathi University of Technology,P.O Box 657 – 10100, NYERI, KENYA Correspondence Email: munyorij@gmail.com
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- EP ID EP10435
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