Factors Influencing Consumers on Shopping in a Mall Based Store - An Empirical Study
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 6
Abstract
The Indian retail industry is crowded with more than 12 million retailers spread across the country. The retail industry provides around 8% of countries employment. The Indian retail industry is undergoing a tidal change with many organized players entering into the market. Many malls are coming up in towns and major cities that focus shopping with entertainment. In this connection a study about the factors that are majorly affecting the customers who do shopping in mall based store will give us an insight on the factors influencing them. This study is done in a store located in Brookefields Mall Coimbatore, the data was collected from the customers who were shopping in the store. The data was analysed for reliability test and subjected to factor analysis for segregating important factors.
Authors and Affiliations
M. K. M. Manikandan
Keywords
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