Factors Influencing Online Information Search Among Doctors with Special Reference to Medical Equipments
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2017, Vol 7, Issue 4
Abstract
The purpose of this study is to investigate and draw out factors influencing information search among doctors with special reference to medical equipments’. An attempt is made to highlight the traits of searching behaviour of doctors and information seeking before making a purchase decision through online for their professional requirement. The study followed qualitative and quantitative approach enquiry approach questionnaire in the form of survey. The data of the survey were analyzed to arrive at the findings of the study. The samples surveyed were all doctors from different practicing type. One clear understanding is that they seek information about the new advancements in the medical equipments they use for the professional needs. With growing importance of online sources, now a day’s doctors are searching accurate and adequate information through various online sources for purchasing of medical equipments. This will help the companies for segmentation of markets properly and developing online marketing strategies to satisfy the expectations of doctors in purchasing of medical equipments through online. As the study focused on information seeking, searching behavior of doctors and factors that influence doctors the information search, some subjects among the sample were reluctant to participate initially and were not willing to part of the survey. However could manage to get 366 respondents to cooperate in the study. The subjects who eventually participated were from the same geographical locality thus reducing the generalizability of the findings.
Authors and Affiliations
R S Sathya Saminadan
Keywords
Related Articles
- EP ID EP240720
- DOI -
- Views 106
- Downloads 0
Protagonist of Tamil Females in Processing and Marketing of Dry Fish in Coastal Villages of Jaffna, Sri Lanka
Silent contribution of the outstanding performance of Tamil Female still face pressure in their path towards their life development, which make them a cry vibrate in North Sri Lanka. Tamil female continuously contribute...
Factors Influencing Online Information Search Among Doctors with Special Reference to Medical Equipments
The purpose of this study is to investigate and draw out factors influencing information search among doctors with special reference to medical equipments’. An attempt is made to highlight the traits of searching behavio...
POPULARITY AND PREFERRENCES IN DIGITAL SHOPPING OF APPARELS: AN EMPHIRICAL STUDY
The concept of shopping confidence reflects consumers’ belief in their ability to shop for clothing and select the right products for themselves. Online shopping behaviour of youth in Chennai was considered based on four...
Exploring Relationship Between Market Orientation and Performance in Start-Ups Companies in Ghana
The purpose of the study was to explore the application of market orientation among start-up companies in relationship with start-up success. The study reviewed the market orientation literature with special emphasis on...
A Relationship Between Delegation of Authority and Effective Decision-Making At Police Stations in Dubai, United Arab Emirates
The study deals with the relationship between the delegation of authority and the effectiveness of decision-making in the police stations in Dubai, the economic and administrative capital of the United Arab Emirates, whe...