Factors Influencing Online Information Search Among Doctors with Special Reference to Medical Equipments
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2017, Vol 7, Issue 4
Abstract
The purpose of this study is to investigate and draw out factors influencing information search among doctors with special reference to medical equipments’. An attempt is made to highlight the traits of searching behaviour of doctors and information seeking before making a purchase decision through online for their professional requirement. The study followed qualitative and quantitative approach enquiry approach questionnaire in the form of survey. The data of the survey were analyzed to arrive at the findings of the study. The samples surveyed were all doctors from different practicing type. One clear understanding is that they seek information about the new advancements in the medical equipments they use for the professional needs. With growing importance of online sources, now a day’s doctors are searching accurate and adequate information through various online sources for purchasing of medical equipments. This will help the companies for segmentation of markets properly and developing online marketing strategies to satisfy the expectations of doctors in purchasing of medical equipments through online. As the study focused on information seeking, searching behavior of doctors and factors that influence doctors the information search, some subjects among the sample were reluctant to participate initially and were not willing to part of the survey. However could manage to get 366 respondents to cooperate in the study. The subjects who eventually participated were from the same geographical locality thus reducing the generalizability of the findings.
Authors and Affiliations
R S Sathya Saminadan
Keywords
Related Articles
- EP ID EP240720
- DOI -
- Views 123
- Downloads 0
SUPPLIER RELATIONSHIP MANAGEMENT ISSUES AND CHALLENGES IN INDIAN AUTOMOBILE INDUSTRY
The main rationale for the Indian economy and the global economy’s contributor is considered to be an automotive industry. An Organization’s main & important role is played by the Supplier Relationship Management (SRM) a...
Effect of Food and Service Quality on Customer Satisfaction a Study of 3 Star Hotels in Punjab Region
In this study the customer satisfaction means that how customers perceive the food and service quality of the hotel which customer becomes happier. For this point of view it is very important to understand the customer d...
Buying Behaviour of Indian Semi-Urban Women for Personal Care Products
This study was carried out to examine buying behavior of females and their preference towards Personal care product in Semi-urban areas of Madhya Pradesh. In this research main focus was given on the variables that affec...
“A Study to Assess the Market Feasibility to Start An Oncology Wing as an Entrepreneurial Venture at Karakonam”
BACKGROUND OF THE STUDY The burden of cancer is still increasing worldwide despite advances for diagnosis and treatment. Cancer can have profound social and economic consequences for people in India, often leading to fam...
An Impact of ICT in Public Education System in Tamil Nadu A Case Study of EMIS Functions in Tamil Nadu
ICT implications have percolated into the governance in Tamil Nadu especially in public education it has become an indispensable component of quality of service and also facilitated the personnel to impart the service wi...