Factors Influencing Product Innovation Success: The Mediating Effects of R&D-Marketing Integration
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 9
Abstract
Higher education institutions are hubs of knowledge and expertise, and these institutions can connect their experts from various fields, their students and researchers with professionals from the public or private sectors, in exploring research ideas, developing and testing those ideas, and eventually commercializing them. With the proper R&D setting at these higher education institutions, successful innovations can likely be the outcome of those activities. There is no unique approach in which higher education institutions can act entrepreneurially. One important aspect is their ability to generate income through commercialization of product innovations. As public funding becomes increasingly constrained, many higher education institutions are encouraged to raise their own revenue. In this light, the paper will discuss factors that influence product innovation performance in organizations based on several empirical studies. This paper introduces crowd capability, organizational factors, and environmental uncertainty to study their effects on theproduct innovation success at higher education institutions directly or mediated by R&D-marketing integration. The aim of this paper is to propose a conceptual framework that will incorporate crowd capital theory (Prpi? & Shukla, 2013) in the study of R&D–marketing integration in the innovation process, expanding the works of Gupta, Raj, and Wilemon (1986).
Authors and Affiliations
Haslinda Mohamed, Saidatul Akmar Ismail, Nor Rashimahwati Tarmuchi
Keywords
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- EP ID EP566617
- DOI 10.6007/IJARBSS/v8-i9/4602
- Views 56
- Downloads 0
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