Factors Influencing the Decision to Choose Cryptocurrencies Among Generation Y in Thailand
Journal Title: Advance Knowledge for Executives - Year 2024, Vol 3, Issue 3
Abstract
Objective: This study investigates the determinant factors influencing cryptocurrency investment decisions among Generation Y in Thailand. Methods: This study employed quantitative methodology. Data were collected through structured questionnaires from 599 respondents, 412 of whom were Generation Y (born 1981-1996). Multiple linear regression analysis with the Stepwise method revealed seven significant factors affecting investment decisions: cryptocurrency attitude favorability, risk tolerance threshold, ownership privacy, tax exemption policy for unrealized gains, transaction processing speed, decentralized system architecture, and mining reward mechanisms. Results: The model demonstrated explanatory power with the R² value of 0.527 and a correlation coefficient of 0.535, indicating these factors collectively account for 52.7% of the variance in cryptocurrency investment decisions. Conclusion and Recommendations: The findings contribute to understanding digital asset investment behavior among Generation Y and provide practical implications for investment advisors, financial institutions, and policymakers in developing targeted strategies for this demographic. This research offers valuable insights for stakeholders in the cryptocurrency ecosystem, particularly those focused on Thailand's emerging digital asset market.
Authors and Affiliations
Ratchanat Huansin, R. Sabsin Dilokwechpanich, S. Theerachai Kasemphongjarat, T. & Bhumpenpein, N.
Keywords
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- EP ID EP760068
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