Factors Influencing the Intention for Online Purchasing: a Study among University Students in Malaysia
Journal Title: International Journal of Management Sciences - Year 2014, Vol 4, Issue 2
Abstract
The purpose of this study is to identify the internal factors that influence online purchase intention among Malaysian university student which include trust, prior online purchase experience and self-efficacy. A quantitative approach was adopted and a questionnaire survey was distributed to 100 students in University Malaysia Kelantan who have experience on online purchase for the data collection purposes. As a brief, the findings showed that trust, prior online purchase experience and self-efficacy influence online purchase intention.
Authors and Affiliations
Nur Farahiah Azmi, Lew Wei Peng
Keywords
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