FACTORS WHICH INFLUENCE STRATEGY CHOICE OF ENTERING FOREIGN MARKETS
Journal Title: Молодий вчений - Year 2017, Vol 4, Issue 44
Abstract
The article is dedicated to the problem of strategy choice while entering foreign markets. Necessity to analyze the key factors which cause the penetration into foreign markets was studied. The motives that encourage businesses to integrate into the international trade environment were investigated. Special attention is given to research the basic forms of entering external markets. And also highlighted the questions of advantages which companies should possess for successful internationalization.
Authors and Affiliations
E. O. Kovtun, Y. S. Denysevych, D. Y. Zaitseva
Keywords
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