ФАКТОРИ ВПЛИВУ НА КОНКУРЕНТОСПРОМОЖНІСТЬ ПІДПРИЄМСТВ ХАРЧОВОЇ ПРОМИСЛОВОСТІ (НА ПРИКЛАДІ МИКОЛАЇВСЬКОЇ ОБЛАСТІ)
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2018, Vol 1, Issue 3
Abstract
N.V. Grishina, D.S. Archibisova, A.A Ekmocraty. Factors of influence on competitiveness of food industry enterprises (on the example of the Nikolayevsk region). The article is devoted to the study of the food industry. The main objective of the article is to study the factors that affect on the competitiveness of the food industry and to determine the characteristics of their manifestation in modern economic conditions. The subject of the study is the theoretical and practical basis of the influence of factors on the competitiveness of the food industry. In the course of the research the following methods were used: dialectical – to identify the factors affecting on the competitiveness of the food industry, system analysis – to determine the essence of the competitiveness of the enterprise, graphical analysis – for schematic representation of the generalized theoretical and practical results of the study, logical generalization of the results – to justify the main factors of competitiveness of the food industry. The Basic "concepts of enterprise competitiveness" are outlined. The key indicators of activity of the enterprises of the food industry of the Nikolaev region are analyzed. On the basis of scientific views established and justified internal and external factors affecting the competitiveness of the enterprise. Internal factors of influence on competitiveness of the enterprise of the food industry on the following groups are systematized: factors of administrative personnel, organizational factors production factors marketing factors financial factors. External factors are also systematized, they include: economic, state-political, scientific-technological, social, environmental. The food industry plays an important role in the development of the market economy, which determines the ability to accumulate the achievements of informatization and technologization, to determine the formation of other activities of the economy, to stimulate the growth of labor productivity. Based on the results obtained, the author identified the directions of improving the competitiveness of the enterprise in the internal environment: increasing investment; reducing production costs; improving information support; continuous improvement of product quality and production facilities; effective personnel management and motivation; focus on the advanced technologies; attracting qualified employees; creating conditions for training and professional development of employees. Key words: competition, enterprise competitiveness, factors, competitive environment, food industry.
Authors and Affiliations
Н. В. Гришина, Д. С. Арчибісова, А. О. Єрмократій
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