FASHION BRANDS AS AN ENVIRONMENT FOR THE ECONOMIC ACTIVITY
Journal Title: Молодий вчений - Year 2017, Vol 4, Issue 44
Abstract
The article is dedicated to fashion brands as an environment for the economic activity and an integral part of international business. The essence of the concept "brand"has been revealed. The principles of successful brands have been outlined. Classification of fashion brandshas been carried out. The pricing of different classes of apparel brands has been analyzed.
Authors and Affiliations
I. V. Skavronska, Z. M. Slodovnyk
Keywords
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