Fashion Trend and Forecasting: Branding For a New Trend Name
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
People of Bangladesh, especially young generations are becoming fashion concern day by day. Globalization is the main reason for becoming people for fashionable. Fulfilling the demand for large fashion community huge number of fashion houses or boutique houses is launched. Those fashion houses do the remarkable job for their context. Many designers are personally open their fashion houses. All the fashion houses designers are continuously try to give new design for their costumer. It’s a most challenging part for design a new thing for every new season and every new-year. For this reason, style and forecasting is very necessary for fashion designer. Fashion forecasting is focuses on upcoming trends. A fashionforecaster predicts the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories, footwear, street style, and other styles that will be presented on the fashion shows and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry. The purpose of this research is to stablish or set a new trend which will be accepting for people for long period of time.
Authors and Affiliations
Afroza Akter Rita, Urmila Mukhtar Jeny
Keywords
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