Fast food and the semiotics of gastronomy
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2015, Vol 8, Issue 2
Abstract
Nourishment stands apart from other physiological events: whilst we normally exercise discretion in relation to bodily functions, food consumption takes place in public. We dine, snack and nibble in front of others, and the imagery associated with food takes on the manifold of meanings—religious, cultural, historic and so forth. Gastronomic practices unite or divide people, and as such are a powerful communication tool. As the twenty-first century confrontational stance between fast food and family meal traditions intensifies, we investigate fast food’s visual imagery and its ability to attract consumers.
Authors and Affiliations
Doctor Elena FELL| Tomsk Polytechnic University RUSSIA, Professor Natalia LUKIANOVA| Tomsk Polytechnic University, Tomsk State University RUSSIA
Keywords
Related Articles
- EP ID EP9192
- DOI -
- Views 431
- Downloads 21
An experimental situation of TV images reception. The use of the EARS device
Resorting to experimental situation offers the possibility to study media messages reception. In particular, Real Time Response Systems allow investigations that don’t need words: researchers don’t have to ask peop...
Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territoria...
Information literacy and social networking sites: challenges and stakes regarding teenagers’ uses
Research has shown that information seeking can act as a motivation to use SNS. In this paper, we identify patterns of information uses of SNS among teenagers specifically. There is evidence to suggest that teenagers us...
Muslim women representations in the daily newspaper La Libre Belgique
This contribution explains the discursive modalities, which offer a media visibility of Muslim women in the daily newspaper La Libre Belgique. The analysis examines the newspaper’s material devices such as the creati...
Secrecy in the collection and mediation practices of two World Wars objects: lessons from a shared survey
This paper focuses on secrecy, observed through the collection and mediation practices of two World Wars objects. The first part of this article examines secrecy through the prism of a survey conducted, on the one hand...