FAST-TIME DIGITAL AGE AND LIFESTYLE CHANGES
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The article aims at providing insight on certain social and psychological aspects of lifestyle changes in the environment of expanding information and communication technologies across the life of late modern society. We will have a closer look at the media multitasking phenomenon, which entails a merger of work and entertainment, as initially separate activities with a clearly defined border. We will try to suggest that multitasking as part of digital literacy represents the ability of humans to quickly enter into series of communication acts, capture various information flows and multiply medial inputs, while reducing the ability of digital network actors to analyse information, distinguish the degree of its relevance and critically assess information in the context of additional circumstances.
Authors and Affiliations
Ondřej Roubal
Keywords
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