Fatores que influenciam o consumo por status de adolescentes: uma análise incluindo o consumer-to-consumer
Journal Title: Revista Competência - Year 2018, Vol 11, Issue 2
Abstract
This study aimed to identify the influence of consumer-to-consumer in the status consumption of teenagers. To achieve this purpose, we performed a quantitative, descriptive and cross-sectional analysis. Data were obtained using a questionnaire administered to 1,197 students, aged between 14 and 19 years old, from a federal education institution. The results showed that consumer-to-consumer did not affect status consumption. Moreover, brand, price, fashion, materialism, sensitivity to prestige and normative issues influenced positively status consumption, while informational issues impacted it negatively. These results suggest that consumption for status by teenagers are on average associated with the need to achieve social status, admiration and prestige in order to meet the expectations of their group.
Authors and Affiliations
Adriana Ribeiro Menegassi Danilo Soares Monte-Mor
Keywords
Related Articles
- EP ID EP677314
- DOI https://doi.org/10.24936/2177-4986.v11n2.2018.524
- Views 256
- Downloads 0
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