FEATURES AND MARKETING TRENDS OF DEVELOPMENT OF UKRAINIAN BEER INDUSTRY
Journal Title: Проблеми системного підходу в економіці - Year 2018, Vol 6, Issue 68
Abstract
The beer market analysis is important for the production enterprise management, as the results can be used to ensure production high efficiency, marketing policy, management, both in the implementation of new projects, and to improve existing business processes. Legislative innovations have a significant impact on the breeding development. In recent years, we have seen an active public policy aimed at limiting the beer producers advertising activities, the new licensing rules application, certification, and the excise rates regular change. The article considers the main trends of the beer market in Ukraine. The basic players in the market, production volumes and production capacities use size of the enterprises engaged in brewing are determined. The volume of export-import operations by industry is investigated. The role of kraft breweries has been determined and the forecast of their development in the future is presented. The legislative regulation peculiarities and marketing situation in the brewing sector of Ukraine are analyzed. The main trend of the present day was the craft brewing market development. The main consumers motive is the product`s non-price characteristics, its taste properties, which enable to satisfy the new experiences attraction. In 2017, this kind of beer took about 1% of the market in Ukraine. Trend came from the USA, where in 2017, craft beer took a quarter of the production volume.
Authors and Affiliations
Yurij Kolbushkin, Hanna Radchenko, Anastasiia Tomchuk
Keywords
Related Articles
- EP ID EP562387
- DOI -
- Views 138
- Downloads 0
USAGE OF MATRIX TOOLS IN STRATEGIC MARKETING PLANNING OF DOMESTIC INDUSTRIAL ENTERPRISES ACTIVITIES
The article proposes the usage of the Shell/DPM matrix based on two parameters: changes in the sales market volume of the enterprises and the actual market share of the enterprises (in terms of sales volume), in the stra...
INCREASSING COMPANY COMPETENTIVNESS
With society development the phenomenon of competition, which has always been one of the factors of the progressive movement forward was formed. Competition forces business entities to constantly improve themselves, redu...
FORMATION OF THE MECHANISM FOR CONDUCTING ORGANIZATIONAL CHANGES IN MODERN ENTERPRISES
The article deals with the issue of formation of a mechanism for organizing changes at enterprises in modern economic conditions. The author presents a classification of the main types of organizational changes, grouped...
INDEX METHOD FOR ASSESSING THE SOCIO-ECONOMIC RESPONSIBILITY OF ENTREPRENEURSHIP: INTERNATIONAL AND UKRAINIAN EXPERIENCE
To assess the social responsibility of business (CSR) and socio-economic responsibility of entrepreneurship (SERE) as its component, different methods are used: qualitative, quantitative, rating. The latter are compiled...
FOREIGN EXPERIENCE OF THE FINTECH SERVICES REGULATION
The article examines scientific sources about the foreign experience of FinTech services. The features of the regulation and supervision system in foreign countries are described. Considering the potential vulnerability...