INCREASSING COMPANY COMPETENTIVNESS
Journal Title: Проблеми системного підходу в економіці - Year 2018, Vol 3, Issue 65
Abstract
With society development the phenomenon of competition, which has always been one of the factors of the progressive movement forward was formed. Competition forces business entities to constantly improve themselves, reduce costs, use costs more qualitatively, improve the quality of products or services that are offered on the market, introduce innovative policies, that increase their competitiveness. Competitiveness characterizes the enterprise's ability to perform efficiently and adapt in a competitive environment. As an economic category in the market economy, competitiveness is the main economic category, because it reflects the scientific, technical, economic, marketing, managerial, production capabilities of the enterprise. In the current market conditions, only labor availability, capital and raw materials practically do not ensure the competitiveness of the enterprise, it is already impossible to obtain advantages due to these differences. Ukrainian enterprises are increasingly producing products, because it can not be realized through non-competitiveness in the market with imported goods. Enterprises, being on the market in constant competitive struggle, require disclosure of the competitive environment's influence on competitiveness, its assessment taking into account changes in this environment, improving the strategy of competitive behavior. The choice of competitive strategy behavior depends on the size, the specific conditions and possibilities of the enterprise, the type of production, the assortment differentiation. To develop an effective and effective competitive strategy, you need to combine various tools and methods that are useful for a particular enterprise and the situation of its external environment. Increasing the competitiveness of an enterprise should be seen as a long-term sequential process of formation and implementation managerial decisions in all spheres of activity, is carried out by the chosen long-term development strategy.
Authors and Affiliations
N. V. Kudrenko, S. M. Nikolaenko, N. S. Mysnyk
Keywords
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