FEATURES OF APPLICATION OF REMARKETING IN THE CONDITIONS OF ECONOMIC GLOBALIZATION
Journal Title: Інфраструктура ринку - Year 2018, Vol 18, Issue
Abstract
The article investigates aspects of the use of remarketing, its main purpose, tasks, and types. The strategy of remarketing is analysed, its main disadvantages of application are revealed. The process of remarketing in the AdWords system is explored. The analysis of the main mistakes made by advertisers in the application of this tool of Internet marketing is conducted.
Authors and Affiliations
K. Yu. Sokoliuk, A. V. Holovashcenko
Keywords
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- EP ID EP664229
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