FEATURES OF DEVELOPMENT OF INTERNET-MARKETING OF SERVICES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 4
Abstract
The article is devoted to the study of the features of the development of Internet marketing of services. The economic essence of the category "service" is determined. The modern approaches to classification of services are analyzed. Provided the author's vision of the classification of services in the conditions of Internet development and classification of enterprises-subjects of the Internet market of services. Explored the concept of marketing 7P in e-marketing of services.
Authors and Affiliations
N. S. Serskykh
Keywords
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