FEATURES OF PLANNING SALES OF INSURANCE SERVICES TO THE CORPORATE SECTOR
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 3
Abstract
The article explores the main methods, types of planning sales of insurance services to corporate clients. A list of methods for planning sales of insurance products that have the greatest distribution in scientific and practical circles is disclosed. These are: forecasting method, extrapolation method, normative method, capitalization method. The main modern approaches of methodological support of marketing of insurance services are revealed. It is determined that in scientific circles insufficient attention is paid to the methodological aspect of adjusting plans, the need for which often arises from the action of market, financial and economic situations. Taking this into account, models for adjusting insurance sales plans for basic methods and types of insurance have been developed and proposed.
Authors and Affiliations
D. I. Andrushchenko
Keywords
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- EP ID EP521124
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