Features of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing

Abstract

The subject of the study is the peculiarities of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing. The purpose of the study is to identify the features and use of marketing in the process of forming the competitive stability of rural green tourism enterprises. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The paper outlines the methods of forming competitive stability on the principles of marketing; the components of the marketing complex concerning their role in forming competitive stability of enterprises of rural green tourism are considered; features and distinctive features of the tourist product are defined. Conclusions. The results of the research resulted in the following conclusions: the conducted analysis of the peculiarities of the formation of the competitive stability of rural green tourism enterprises on the basis of marketing has proved that rural tourism is a sector of the tourism industry focused on the use of the natural, cultural–historical and other resources of the countryside and its specificities for the creation of a comprehensive tourist product The agritourism product includes an assortment of services of cognitive, entertainment and recreational nature.

Authors and Affiliations

S. I. DANYLO

Keywords

Related Articles

«ALT MONETS», BLOCKCHAIN’S technologies of gold, diamond wires, oil

The article analyzes the processes of entering crypto-currencies into financial networks of the economic sphere of social life in methodically overcoming a certain ambiguity of their virtual and practical use. The author...

Customs interests of the state: principles of supply and criteria of details

The article analyzes the main principles of security and criteria for detailing the customs interests of the state. A systematic approach is elaborated on the development of principles for the implementation of the custo...

The role of the innovative complex system of strategic management by business enterprise of tourist business

The subject of the research is the features of the innovative component of the system, its role in the management of tourist enterprises. The purpose of the article is to study the role of the innovation system in the st...

Using of the neural network technology for the conduct mass appraisal of land

he issues associated with the use of neural network technology for mass valuation of land are discussed in the article. The features of the construction of neural networks adapted for land evaluation are researched. The...

Expenses of economic elements in the management system and cost control

To effectively manage operating costs, developed appropriate classification used in the planning or budgeting, accounting, analysis, control operating costs, requiring constant changes connected with the modernization an...

Download PDF file
  • EP ID EP447809
  • DOI 10.5281/zenodo.2537264
  • Views 102
  • Downloads 0

How To Cite

S. I. DANYLO (2018). Features of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing. Формування ринкових відносин в Україні. Збірник наукових праць, 11(11), 49-53. https://europub.co.uk/articles/-A-447809