Features of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 11, Issue 11
Abstract
The subject of the study is the peculiarities of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing. The purpose of the study is to identify the features and use of marketing in the process of forming the competitive stability of rural green tourism enterprises. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The paper outlines the methods of forming competitive stability on the principles of marketing; the components of the marketing complex concerning their role in forming competitive stability of enterprises of rural green tourism are considered; features and distinctive features of the tourist product are defined. Conclusions. The results of the research resulted in the following conclusions: the conducted analysis of the peculiarities of the formation of the competitive stability of rural green tourism enterprises on the basis of marketing has proved that rural tourism is a sector of the tourism industry focused on the use of the natural, cultural–historical and other resources of the countryside and its specificities for the creation of a comprehensive tourist product The agritourism product includes an assortment of services of cognitive, entertainment and recreational nature.
Authors and Affiliations
S. I. DANYLO
Keywords
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- DOI 10.5281/zenodo.2537264
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