Features of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 11, Issue 11
Abstract
The subject of the study is the peculiarities of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing. The purpose of the study is to identify the features and use of marketing in the process of forming the competitive stability of rural green tourism enterprises. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The paper outlines the methods of forming competitive stability on the principles of marketing; the components of the marketing complex concerning their role in forming competitive stability of enterprises of rural green tourism are considered; features and distinctive features of the tourist product are defined. Conclusions. The results of the research resulted in the following conclusions: the conducted analysis of the peculiarities of the formation of the competitive stability of rural green tourism enterprises on the basis of marketing has proved that rural tourism is a sector of the tourism industry focused on the use of the natural, cultural–historical and other resources of the countryside and its specificities for the creation of a comprehensive tourist product The agritourism product includes an assortment of services of cognitive, entertainment and recreational nature.
Authors and Affiliations
S. I. DANYLO
Risk management in the process in the process of performing operations of merger, acquisition and absorption of banks
In the process of conducting operations in the corporate control market, the level of riskiness of a bank's activity the potential investors is no less interest than profitability, because after the completion of M & A o...
The priorities of the management system of the marketing concept of the development of mineral water
The article discusses the essence and priorities of the management system of the marketing concept of the development of mineral water producers. The main tasks of the system of indicators of marketing activity of enterp...
Key factors of influencing of the external and internal environment for the activities of rural green tourism enterprises
The subject of the study is to determine the key factors of the impact of external and internal environment on the activities of rural green tourism enterprises. identifying the strengths and weaknesses of the activities...
Analysis of the factors influencing the behavior of costs of industrial enterprises
The article considers the with the methodology of the analysis of the composition of production costs, methods for determining the cost function. The factors influencing the behavior of costs are analyzed, and the main d...
Investments in human capital as a factor of growth competitiveness of industrial enterprises
The study of the essence of human capital and its importance for entrepreneurial activity was carried out. Human capital is understood to mean the totality of acquired knowledge, skills, motivations and energy that indiv...